Business Profile Setup
Your Business Profile is how Minoo learns to write emails that sound like they came from you. The more context you provide, the better your drafts will be.
Why This Matters
When Minoo drafts an email, it considers:
- Who you are — Your business name, industry, and positioning
- What you offer — Your products or services
- How you speak — Your tone, formality, and style preferences
- Who you're targeting — Your ideal customer profile
Without this context, Minoo writes generic emails. With it, Minoo writes emails your recipients actually want to read.
Accessing Business Profile
- Click Settings in the sidebar
- Select Business Profile
Profile Sections
Basic Information
| Field | Required | Description |
|---|---|---|
| Business Name | Yes | Your company or brand name as it should appear in emails |
| Industry | Yes | Your primary industry or sector. This helps Minoo understand common terminology and pain points |
| Website | No | Your business website. Minoo may reference this in outreach |
What You Offer
| Field | Required | Description |
|---|---|---|
| Products/Services | Yes | Describe what you sell or provide. Be specific. Instead of "marketing services," try "email marketing automation for e-commerce brands." |
| Unique Value Proposition | Yes | What makes you different? Why should someone choose you over alternatives? This is often the hook in your outreach emails |
| Key Benefits | No | List 3-5 main benefits your customers get. These become talking points in drafts |
Tone & Style
| Field | Required | Description |
|---|---|---|
| Formality Level | Yes | Casual — Friendly, conversational, uses contractions. Professional — Polished but warm, balanced. Formal — Traditional business tone, no contractions |
| Personality Traits | No | Select traits that describe your brand voice: Friendly, Authoritative, Innovative, Supportive, Direct |
| Words to Avoid | No | Any terms or phrases you don't want in your emails. For example: "synergy," "leverage," "circle back" |
Target Audience
| Field | Required | Description |
|---|---|---|
| Ideal Customer Description | Recommended | Describe your ideal customer. "Small gym owners with 1-3 locations who want to grow memberships but don't have marketing staff." |
| Common Pain Points | No | What problems do your customers typically face that you solve? |
Tips for Better Profiles
Be Specific, Not Generic
Instead of: "We help businesses grow"
Try: "We help CrossFit gyms in South Africa increase membership through targeted local marketing"
Write How You Speak
Read your value proposition out loud. Does it sound like something you'd actually say to a prospect? If it sounds like marketing jargon, simplify it.
Think About Your Best Customers
When filling out the ideal customer section, think about your 3 best current customers. What do they have in common? That's your ideal profile.
Update as You Learn
Your business evolves. Revisit your profile every few months or when you notice Minoo's drafts missing the mark.
Profile Completeness
Minoo shows a profile completeness indicator. Aim for at least 80% to get the best results.
| Completeness | Impact on Drafts |
|---|---|
| 0-40% | Generic, may miss your tone |
| 40-70% | Good basics, some refinement needed |
| 70-90% | Strong personalization |
| 90-100% | Drafts that sound like you |
What Happens Next
Once your profile is complete:
- Minoo uses this context for all future email drafts
- The AI learns your preferences from your edits
- Over time, drafts require fewer corrections
Your profile information is private to your organization and never shared with recipients or used outside of drafting your emails.