Compliance Settings
Email compliance is critical. Different regions have different requirements for commercial email. Minoo helps you stay compliant.
Why Compliance Matters
Non-compliant emails can result in:
- Spam filters blocking your messages
- Legal penalties (fines vary by region)
- Damage to your sender reputation
- Unsubscribes and complaints
Supported Regulations
Minoo supports compliance with:
| Regulation | Region | Key Requirements |
|---|---|---|
| CAN-SPAM | United States | Physical address, unsubscribe link, honest subject lines |
| GDPR | European Union | Consent, right to erasure, data protection |
| LGPD | Brazil | Similar to GDPR, consent-based |
| CASL | Canada | Express consent, identification |
Configuring Compliance
Go to Settings → Compliance to configure.
Business Information
Required for CAN-SPAM and most other regulations:
| Field | Required | Description |
|---|---|---|
| Business Name | Yes | Legal name of your business as registered |
| Physical Address | Yes | Your business mailing address. Required in email footers |
| City, State/Province, Country | Yes | Location details |
| Postal/ZIP Code | Yes | Postal code for your business address |
Contact Information
| Field | Required | Description |
|---|---|---|
| Contact Email | Yes | Email address for compliance inquiries |
| Phone | No | Business phone number |
Email Footer
Minoo automatically adds a compliance footer to all outgoing emails. The footer includes:
- Your business name
- Physical address
- Unsubscribe link
- Why they're receiving this email
Customizing the Footer
You can customize the footer text while maintaining required elements:
- Go to Settings → Compliance
- Edit the Footer Template
- Keep required placeholders:
{{address}},{{unsubscribe_link}} - Save
Don't remove required elements. Minoo validates footers before allowing changes.
Unsubscribe Handling
Automatic Processing
When someone clicks unsubscribe:
- They're immediately marked as unsubscribed
- Minoo stops all future emails to them
- You're notified of the unsubscribe
Manual Unsubscribes
If someone asks to be removed via reply or other channel:
- Find them in Contacts
- Change status to Unsubscribed
- Or delete the contact entirely
Minoo never sends to unsubscribed contacts, even if you accidentally include them in a campaign.
Best Practices
Keep Your Address Current
If your business moves, update your compliance settings immediately. Old addresses in emails raise red flags.
Don't Buy Email Lists
Purchased lists violate most email regulations. Only email people who have a legitimate connection to your business.
Honor Unsubscribes Immediately
The law requires processing unsubscribes within 10 days. Minoo does it instantly, but if someone reaches out directly, act fast.
Use Honest Subject Lines
CAN-SPAM specifically prohibits deceptive subject lines. Minoo drafts honest subjects, but review them in approval.
Document Consent
For GDPR/LGPD contacts, keep records of how and when they consented to receive emails. Discovery prospects don't have consent — reach out to establish a relationship first.
Regional Considerations
United States (CAN-SPAM)
- Physical address required in every email
- Clear unsubscribe mechanism
- No deceptive headers or subject lines
- 10-day deadline to process unsubscribes
European Union (GDPR)
- Requires prior consent for marketing emails
- Right to erasure (deletion on request)
- Must explain why you're contacting them
- Data processing disclosure required
Brazil (LGPD)
- Similar to GDPR
- Consent required for data processing
- Clear purpose for communication
- Right to data deletion
Canada (CASL)
- Express consent required (strictest of all)
- Implied consent only in limited circumstances
- Must identify yourself clearly
- Unsubscribe must be processed in 10 days
Compliance Checklist
Before launching a campaign, verify:
- Business address is current and complete
- Contact email is monitored
- Footer template includes required elements
- Subject lines are honest and accurate
- Recipients have a legitimate business relationship or consent
- Unsubscribe link works correctly
Getting Help
If you're unsure about compliance requirements:
- Consult a legal professional in your jurisdiction
- Review the actual regulations (links below)
- When in doubt, err on the side of caution
Resources: