Email Campaigns

Campaigns are how you send email outreach with Minoo. Each campaign targets a set of contacts with personalized messages drafted by AI and approved by you.

Campaign Workflow

1. Create Campaign — Name your campaign and select target contacts or lists
2. AI Drafting — Minoo researches each contact and drafts personalized emails
3. Review & Approve — You review drafts, make edits, and approve what gets sent
4. Sending — Approved emails are sent at optimal times for each recipient
5. Tracking — Monitor opens, clicks, and responses in real-time

Creating a Campaign

1. Go to Outreach in the sidebar
2. Click New Campaign
3. Fill in the details:

Field	Required	Description
Campaign Name	Yes	A descriptive name for internal reference. E.g., "Q1 Yoga Studio Outreach"
Target Contacts	Yes	Select individual contacts or a distribution list
Email Subject Line	No	Provide a subject line or let Minoo generate one per contact
Key Message	No	What's the main thing you want to communicate? This guides Minoo's drafting
Call to Action	No	What do you want recipients to do? Book a call? Reply? Visit a page?

4. Click Create Campaign

Campaign Status

Status	Meaning
Draft	Created but not started
Drafting	AI is writing emails
Pending Approval	Drafts ready for your review
Sending	Approved emails being sent
Completed	All emails sent
Paused	Temporarily stopped

Reviewing Drafts

When drafts are ready, you'll see the campaign in Pending Approval status.

Review Process

1. Open the campaign

2. For each draft, you'll see:

   • Recipient — Who this email is for
   • Subject Line — The email subject
   • Preview — The full email content
   • AI Reasoning — Why Minoo wrote it this way

3. For each email, choose:

   • Approve — Send as-is
   • Edit — Modify before sending
   • Reject — Don't send this email

Editing a Draft

1. Click Edit on any draft
2. Make your changes in the editor
3. Click Save

info

Every edit you make teaches Minoo. If you consistently shorten subject lines or change the tone, Minoo learns and improves future drafts.

Batch Actions

For efficiency, you can:

• Approve All — Approve all remaining drafts
• Select Multiple — Check boxes and approve/reject in batch

AI Reasoning

Each draft includes an "AI Reasoning" section showing:

• Tone choice — Why Minoo picked this formality level
• Personalization hooks — What Minoo found about the recipient
• Timing suggestion — Optimal send time for this recipient
• Confidence level — How confident Minoo is in this draft

tip

If reasoning seems off, check that your Business Profile is complete and accurate. Minoo uses that context heavily.

Sending

After approval, emails are queued for sending. Minoo considers:

• Recipient timezone — Sends during business hours
• Day of week — Avoids weekends unless configured otherwise
• Send spacing — Doesn't blast all emails at once

You can see send status for each email:

• Queued — Waiting to send
• Sent — Successfully delivered
• Bounced — Email address invalid
• Failed — Delivery failed (retrying)

Tracking Results

Campaign Metrics

On the campaign page, you'll see:

Metric	Description
Sent	Total emails sent
Delivered	Successfully delivered
Opened	Recipient opened the email
Clicked	Recipient clicked a link
Replied	Recipient responded
Bounced	Invalid email address
Unsubscribed	Recipient opted out

Individual Email Status

Click any email to see its complete journey:

• When it was sent
• When/if it was opened
• Link clicks with timestamps
• Reply content (if any)

Managing Campaigns

Pause a Campaign

If you need to stop sending:

1. Open the campaign
2. Click Pause

Emails not yet sent will be held. Resume anytime.

Edit Campaign Settings

You can edit a draft campaign's name, targets, and settings. Once sending begins, you can only pause or view results.

Delete a Campaign

1. Open the campaign
2. Click Delete
3. Confirm

warning

Deleting a campaign removes it from history but doesn't unsend emails already delivered.

Best Practices

Start Small

For your first campaign, start with 10-20 contacts. Review every draft carefully. This helps you calibrate Minoo and catch any issues early.

Provide Clear Context

When creating a campaign, be specific about your key message and CTA. "I want to invite them to a free consultation" gives Minoo much more to work with than leaving it blank.

Review the Reasoning

Don't just skim the email text. Check the AI reasoning. If Minoo misunderstood something, you might need to update your Business Profile or the prospect's notes.

Edit, Don't Just Reject

If a draft is close but not quite right, edit it. Rejections don't teach Minoo anything; edits do.

Monitor Early Results

After your first 10 emails send, check open rates. If they're low, your subject lines might need work. If people open but don't reply, the content might need adjustment.